Anna Hovet art

MAKING IT the series - Episode 3: Launching a Fashion Label

Saturday, October 15, 2016 HALFSTACK MAGAZINE

Have you all seen our Making It Series? As Halfstack continues to connect with amazing creatives in the city of Chicago, we wanted to bring you - our viewers and readers - the inside scoop. In this first season, we share what it takes to make it in the fashion industry. We had the opportunity to interview and connect with creative agencies, shops and designers in Chicago to learn about their journey launching a collection. It requires hard work and dedication to get it right.

In this episode of Making it - we continue our fashion label launch discussion with The Apparel Agency - a Midwest design agency that specializes in taking brands from concept to final product. This week we learn all about what goes into the explore and plan phases with clients. This is a great video that offers insight into launching your own label. Their design team highlights what it takes to prep a concept and the steps necessary to get an idea production ready. They even offer some insight to the evolution of the fashion industry and what brands can do to gain a competitive edge.

Subscribe to keep up with Halfstack and the next upcoming episodes of Making it! We will close out our label launch conversation with TAA and learn about the "building and prototype process", visit an indie Chicago iconic designer: Anna Hovet and check out a Chicago creative collective and boutique: Maybe Sunday. Season two is already in session and will be focused on Artists in the city of Chicago. If you haven't seen our episode on the discovery of design process - you can check that out HERE.

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