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New Shop Spotlight: Soft Surroundings Opening in Naperville

Thursday, April 21, 2016 HALFSTACK MAGAZINE

Hey readers!

Just stopping in to share a new shop that's opening up in the burbs! The St. Louis, MO based brand - Soft Surroundings - is adding Naperville's Main Street Promenade as the home to it's second Chicago based location. What was initially launched as a catalog brand, has grown into a budding retail operation.

Soft Surroundings, a leading luxury lifestyle brand for busy women of all ages, maintains its dedication to providing an extraordinary shopping experience. This will be the retailer’s second location in the Chicagoland area, joining the Arboretum of South Barrington.

Soft Surroundings is committed to helping their customers look and feel their best by providing stylish and comfortable clothing, accessories, beauty and home goods while giving them an effortless shopping experience. The brand is best known for their extremely soft fabrics, global inspiration, customer service and convenience. Most of the apparel and home goods are designed exclusively by and for the brand right here in the US at their St. Louis Headquarters. 

Not only are they offering the latest in fashion in store, the beauty department will feature complimentary cosmetic and skincare consultations as well as regular beauty events. Sounds like a fashionista & beauty maven's dream come true!

The Naperville location will be the 32nd store for Soft Surroundings and is one of the fifteen new stores planned for 2016, their largest expansion year to date. An all-day Grand Opening event is scheduled for April 22nd, featuring complimentary champagne, sweet treats and specialized beauty treatments for all who attend. So, make sure you stop in for all the festivities. The shop is located at: 55 S. Main Street Naperville, IL 60540

Check back in next week for our full recap of the grand opening!


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