Creative Careers: Live Colorfully with Livecolorful.comMonday, April 25, 2016 HALFSTACK MAGAZINE
Launching a blog today is quite different than years ago when you could utilize the online space as a personal diary of sorts. Today, blogging has grown into a full blown business industry. It has become an incredibly competitive space to try and carve a place to fit. Yet, it can also be an incredibly gratifying and creatively fulfilling opportunity to pursue your passions while sharing your voice with the world as a whole. It's always refreshing to find a blog that goes beyond just trying to sell you something, but rather creative an experience and offer it's readers inspiration akin to the early days of blogging. It seems that as bloggers continue to brand themselves, the same popular brands, projects and things are shown on repeat. So, when a blog comes along that inspires you to live creatively and live colorfully outside of the confines of what's "popular" - it's not a surprise that people fall in love with it.
|Images courtesy of livecolorful.com|
Livecoloful.com is one of those blogs that's taking its readers on a creative adventure. The best part? Other than it's fantastic DIYs, is that the fact that it is a bilingual site looking to connect the dots between the Spanish and English speaking readers all the while inspiring them to live a colorful lifestyle. Launched by the creative duo and sisters: Elba Valverde and Lali Valverde, Livecolorful.com was created for all those people looking for crafts, creative projects and cheerful products that will bring color and happiness to their lives.
|Sisters Elba (r) & Lali (l)|
Elba has a background in Interior Design while Lali has a background in Fashion Design. Therefore, it's no surprise that they combined forces to create a blog that is about DIY, fashion, lifestyle, family and so much more. Halfstack had the opportunity to connect with Elba about the journey into the crazy world of blogging and what it's been like following their creative dreams! Read on for the full interview.
2. Can you tell us more about your blog and what readers can expect when they visit the site?
3. What does the development/design process look like when you are creating for your blog and has it evolved since you initially launched?
Then one day I decided to get more serious about it and think of it as a business. So, I sat down to write down a plan. I decided to create a schedule, a theme and a series of categories that I wanted to cover on the blog. Since then, I’ve started seeing how Live Colorful has begun to grow. Now, it feels like I'm working with a purpose and a goal.
I'm getting faster and more productive. I plan the DIY and craft projects at least 4 weeks in advance. I work on the projects mostly on weekends when my husband is home and can help me take care of our baby. While I work on the projects, I also take pictures and film videos. I leave writing the article and all the editing steps for weekdays. I also have one day a month exclusively dedicated to analyzing and working on bills, invoices, and stats - just to make sure everything is going as planned.
5. Were you prepared to take on an entrepreneurial role when you launched your blog? Did you face any obstacles when you first started (or even still today) and if so, how did you overcome?
I struggled with being consistent at the beginning. I used to write about lots of different things like fashion, crafts, culture, decor, etc. When I organized the categories that I wanted to cover better, the blog started to get noticed and I became more productive since I didn't have to think about so many different things at once.
6. Are there any people that have influenced you as you have pursued your current career journey, if so how?
7. What are your goals for Livecolorful in the next 2 years?
8. What is the hardest part of running a blog as your job and what is the best? What are some realities that people don’t realize as an outsider looking into the blogging world?
People don’t realize how much time is involved and the cost of producing each article. It's not as simple as it looks.
9. Blogging has transformed immensely in the last 4 years – where do you see the industry going in the next few years? Do you find that growth has been easier or harder as a Latino blogger and how has the Hispanic/Latino community worked together to build up content for bilingual and Spanish speakers?
The latino blogging market is interesting because it’s somewhat small, but at the same time is hard to grow because of the cultural variety between Latinos and other languages barriers. You need to work double, and most of the time you don’t always see double rewards. Yet, the great thing about the market is the support and the community involved.
10. Finally, where can our readers learn more you and livecolorful.com ?