beauty chicago

Help LVX Grow this Season

Friday, November 27, 2015 Jen Lezan

Here at Halfstack we are all about supporting local independent businesses! LVX is one of those brands that launched around the same time Halfstack did right in Chicago. We've featured their products in the past and have even had them on site at beauty events we've hosted! Branka and Rade Tomic are the Chicago based masterminds behind the brand.

With Branka’s passion and expertise in fashion along with Rade’s business development experience, LVX was born. Branka has always had a love for nail polish. She believes it allows women to express their unique individuality. Nail polish has the power to communicate personality and emotion through color. With a degree in fashion, Branka was able to take her passion and experience in the fashion industry and create a new and unique brand of nail lacquer.

With years of experience in business development, Rade’s expertise originates from his talent to develop and launch new products and companies. With a diverse background in the high end automotive industry, he also has a deep and comprehensive understanding of the importance of quality and image of prestige luxury products.

It's been really exciting watching the LVX brand grow! Seeing the products showcased in glossies like People, SHAPE and Allure truly showcase the power of the independent brand! LVX brings you luxury and fashion without compromise. They are a brand dedicated to launching the hottest collections for each season by translating the top runway colors based on emerging trends in high fashion.Their philosophy has always been to fuse high fashion with nail color. They determine the top trends by closely studying thousands of runway presentations from renowned designers. Their colors are hand selected to be the top colors of the season.

What we love most about their product is they are long lasting, chip resistant and have a gel-like formula. The best part is that they are free of the 7 toxic and harsh chemicals found in most common nail lacquer formulas. LVX products are formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, Camphor, Xylene & Parabens. As a brand they are devoted to providing you with top quality, socially responsible and vegan-friendly luxury products without compromising quality, durability and finish.

Today, LVX has established itself as a brand with a conscious and with big goals to grow! They have a great opportunity to launch a new product this year, but they need a little help to jump start the production. They are looking to crowdsource this latest endeavor! Check out the indiegogo campaign today and help this indie brand grow! By donating, you have access to some amazing products and you get to say you had a hand in making a Chicago brand a success!

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