beauty beauty event

Birchbox + Birchbox Man Takes Over Chicago

Saturday, August 15, 2015 Catie Coscino

Birchbox, one of the world's leading beauty and grooming retailers are going to open two brick-and-mortar stores in the U.S. next year, one of which will be the first dedicated Birchbox Man store.  In typical Birchbox fashion, they went the unorthodox route in choosing their new locations, by allowing America to vote for the top 3 cities they would love to see a new store open in- leading to the Birchbox + Birchbox Man Road Trip.  The weekend long events already stopped by Atlanta, GA earlier this month and have come to Chicago's Pioneer Square this weekend, August 14th-16th.  The next stop is Los Angeles, CA August 28th-30th.  The decision as to where the new store will be located is going to be heavily influenced by the performance of each stop on the trip.

So what does this weekend have in store for us, Chicago?  Setting up camp in Pioneer Court from noon- 6 p.m. Sunday, August 16th at 401 N. Michigan Avenue, two  shipping containers were converted separate shops for men and women.  Birchbox is offering curated collections of full-size, top-rated skin-care, beauty, hair, makeup, fragrance and grooming products.  Expect complimentary nail services and astrology readings by Enamel Diction, Build-Your-Own Birchbox stations, special subscription offers and other free beauty and grooming services.  Saturday the 15th also brought the cast of Empire to the event for meet and greets, photo ops and autographs.

Birchbox + Birchbox Man is a monthly subscription service that sends specially curated boxes filled with 5 hair, makeup, skincare, fragrance and grooming product samples to their customers.  They offer a variety of newly launched products, cult favorites and bestsellers.  Subscribers can fill out their beauty profile to get customized picks based on their style, hair and skin types.  For $10 a month (or $110 annually), the box ships free and you get perks such as earning back half of the value of your box by reviewing all five items.  Once you have earned 50 Birchbox Points, you can redeem them as $5 towards full-size products you loved in the Birchbox shop. 

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