all natural beauty

Beauty Beat - Product Spotlight Skyn Iceland

Tuesday, July 14, 2015 HALFSTACK MAGAZINE

Beauty products that are labeled as paraben free are becoming more and more popular. The questions many wonder, though, is what are these parabens? Why is there a need to worry about whether or not they are in our beauty products? Parabens are some of the most widely used preservatives in personal care products. Professionals explain that these type of preservatives help to stop fungus, bacteria and other microbes from growing in your cosmetics, especially in the moist, warm environment of your bathroom. Now, that all sounds pretty good right? We obviously don't want our favorite night creme getting all moldy or fungus crowing on our bar soap. So, what's the problem?

Well, sometime during the the 90s, parabens were classified as xenoestrogens agents. These are agents that mimic estrogen in the body. A condition known as “Estrogen disruption” has been linked to breast cancer and reproductive issues. In 2004 British cancer researcher Philippa Darbre, Ph.D., also found parabens present in malignant breast tumors. Due to these findings, experts in many countries are recommending putting limits on paraben levels in cosmetic products. Even more concerning, some organizations worry that if parabens are stored in the body, over time they could have a cumulative effect and pose a health risk to consumers that use products that contain them. It is important to note, though, that many opponents state that the amount of estrogen present in the parabens in use today isn't high enough to cause concern. Yet, it is important to be aware of what we put on and in our bodies.

Many brands are making it a point to be transparent about their use of preservatives and many are vowing to not utilize paraben agents in their products or touting themselves as "all natural" or "organic. It is really important to try a product before they make a full blown change. People with sensitive skin might to go for natural or organic products in an attempt to avoid skin allergic reactions, but sometimes, they still might have a reaction. If you're going to try a natural or organic product, allow some time to see if it really is compatible with your skin. Most professionals suggest that you will need to use any product for at least a month to see if it will work for you or give you any type of reaction. It is also important to pinpoint key concerns with your skin and go for botanical, natural or organic products that are specific to your needs. The idea is to simplify.

One key way of going organic is using botanicals. Botanicals were pretty much the first go to cosmetics in ancient times. Essentially, botanicals are plant-derived ingredients. Flowers were natural colorants, plant juices were used for soothing and protection from insects, and fragrant oils from florals were all used in ancient times. Historically, plants were the only way to produce products for cleaning, moisturizing and treating minor skin conditions. So, it seems like brands are coming full circle and going back to the old ways of doing things.

For those of you concerned with parabens in cosmetics, there are many brands out there that chose to go paraben free. One in particular is Skyn ICELAND. Skyn ICELAND was born from a life-changing mission to treat and alleviate the effects of stress on skin while promoting a stress-free life full of balance, health and wellness. Their product tag lines are fun and cheeky all the while keeping in mind wellness. The brand offers skincare solutions to treat the damage caused by stress – starting with your eye area, where signs show up first.

They are a brand inspired by the nature of Iceland. Iceland is an amazing place to find pure mineral rich waters, antioxidant powered berries, soothing algaes, replenishing mosses and immune boosting Angelica Archangelica. Lots of good botanicals to keep your skin in check. As a brand they go beyond just natural products. They favor packaging that’s easily recyclable. They're free of parabens, petroleum, mineral oil and sulfates. And they don’t test products on animals and are 100% vegan. So, they're definitely a go to when it comes to natural skincare.

One of their superhero products is the Hydro Cool Firming Eye Gels. These are cooling transdermal gel patches that infuse the eye area with highly potent actives and Icelandic glacial water to firm, tone, brighten and reduce the appearance of puffiness and wrinkles. Wearing them is like taking cucumber eye pieces to the next level. In just ten minutes you will see and feel difference.

They also have an amazing array of kits that are specific to your skincare needs. The Face-lift-in-a-bag is a weekly treatment kit that helps with fine lines, wrinkles and puffy under eyes. Hydro Cool Firming Face Gels flood your skin with a concentrated dose of line-plumping, skin-smoothing, face-lifting ingredients. The product visibly fills in lines for up to 24 hours. A great little pick me up to use after a long day and you don't have to drop bank at a spa. The cooling aspect of their product is probably their strongest suit. You don't have to hold ice to your skin to de-puff, you can use one of the Skyn ICELAND products and kick back for ten minutes and read your favorite blog and let the kit work its magic.

You can pick up Skyn ICELAND at your local ULTA, you're sure to see it in one of your monthly Birchbox or you can check them out online.

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