accessories Boutique

THE PARADERS

Friday, July 05, 2013 Sophie Magdalena

The Paraders
An online shop for the vintage-loving, modern woman....




Fashion Director & Stylist - Kate Roth
Make Up - Annie Woktowicz
Photographers- Laura Lopez with Pickapose Photography
Special Thanks to Paul & Jenny Skippers of the Tactical

THE PARADERS IS.... 




YOUR ONE-STOP-SHOP FOR HIGH QUALITY VINTAGE CLOTHING WITH IMPECCABLE STYLE.  THE FABULOUSLY TALENTED AND AMBITIOUS, RACHAEL HAMMON, STARTED THE COMPANY BACK IN 2010.  MS. HAMMON OFFERS HER CUSTOMERS A BEAUTIFULLY CIRCULATED ONLINE SHOP FULL OF STUNNING, HANDPICKED CLOTHING AND ACCESSORIES FROM THE 1920s THROUGH THE 1980s.  HOWEVER, NOT ONLY DOES THE PARADERS OFFER VINTAGE BEAUTIES, THEY ALSO PRODUCED A "PARADERS ORIGINALS" COLLECTION, DESIGNED TO FIT THE BODIES OF A MODERN WOMAN WITH A LOVE FOR FASHION OF PAST ERAS.  HAMMON IS EXTREMELY PASSIONATE ABOUT VINTAGE APPAREL AND SHE LOVES HAVING THE OPPORTUNITY TO SHARE HER OWN LINE OF CLOTHING AS WELL AS UNIQUE VINTAGE ITEMS WITH HER CUSTOMERS.  FOLLOW HER SHOP UPDATES ON THE PARADERS BLOG, FACEBOOK, AND CHECK OUT HER INSTAGRAM {@THEPARADERS} TO MAKE SURE YOU STAY UP TO DATE ON WHAT BEAUTIFUL VINTAGE PIECES SHE'S GOT IN STORE.  

An exclusive interview with Ms. Hammon herself... 


Tell us about your background:   

I grew up in a small town in the middle of nowhere in Missouri.  I lived on a ranch growing up and was always outside getting myself in some kind of trouble.  A simple life suited me well and I definitely miss it now living in the city.  I come from a family of entrepreneurs with a long history of incredibly strong women.  I learned the "dream it and do it" attitude from a young age.  I wrote my first business plan at 16 and won a local grant for startup capital.  

Tell us about The Paraders:

The Paraders started in 2010 as a hobby business.  I had no idea what I was doing at first and gradually learned and grew my passion for vintage and business from there.  Over the past 3 years, The Paraders has grown out of an etsy shop in my apartment and into a studio complete with interns, an employee and our very own website.  




What Inspires You?

Young people doing big things.  Making something out of nothing.  

Is there a specific designer you look up to?

Laurel Moffat, Rachel Antonoff, and Dear Creatures. 



Which is your favorite era for fashion? 

This changes from week to week, but consistently my favorite eras are 1930s-1950s.  They had the most practical, most wearable clothing and prints, and found a way to look glamorous all the while.  





Being that The Great Gatsby was a huge success, did that affect the styles your customers were purchasing and/or looking for? 

A little bit, but since 1920s garments are so tough to find, they are now very expensive and a serious wardrobe investment not everyone can make.  




How has the process with starting your own company been? 

Fun.  Long.  Tough.  EXCITING.  

How many employees do you have working for you? 

One employee and a couple of interns.  




What would you say is the biggest way for you to advertise for your business?  

Blogging, email lists, being a spokeswoman for my own brand. 

Do you have any advice for our readers who may want to start their own business?

Do the hard things.  Make a to-do list every day and do the toughest things first... Make the difficult phone calls, ask the awkward questions, deal with the dissatisfied customer.  Once you get in the habit of this, you'll be so confident in facing difficult tasks that it will become second nature to not put off things that need to be done.  

What are some goals that you have accomplished? 

Creating a dress line, upgrading to an office, making sales, and being a full-time business owner.  

Where do you see yourself in 5 years? 

With several clothing collections under my belt and more to come, a successful vintage shop that is thriving, and living simply with my husband and a baby on my hip.  :)

Where can our readers purchase clothing? 

www.theparaders.com





This full article is featured in the Half Stack Magazine Digital Print Summer Issue.  Click HERE for this article and to read up on other great articles pertaining to books, music, fashion, and more... 


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